At RTC Relationship Marketing, we build and execute our marketing plans with analytics as a foundation. We initially gain a firm understanding of the financials of your business. We identify and define how much a customer is worth and the value of a transaction.
We are data hounds. We get excited about diving into data in search of insights that will lead to smarter marketing programs. We look for ways to leverage data to deliver relevant and targeted messaging to prospects or customers.
And then there is measurement. You cannot optimize what you do not measure, and we firmly believe there is nothing out there that cannot be measured. Our learning agendas and test plans deliver not only the "How did we do?" but also the "Why?" and "How can we improve?"
Thought Leaders
Michael Duke
Director, Marketing Intelligence
Mike provides strategic planning, segmentation, targeting, program metrics and analysis leadership to our clients. Through detailed test design, results tracking and return-on-investment analysis, he supplies RTC Relationship Marketing clients with the knowledge that allows for continuous improvement of campaigns so that each subsequent dollar is spent more effectively than the previous one.
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