Media Strategy - www.rtcrm.com

The Media discipline at RTC Relationship Marketing is dedicated to providing the best media insights and strategies to our clients.

Consulting: Our internal team works with all departments to provide consumer insights and channel considerations during the marketing planning process.

Partnerships: RTCRM utilizes the strength and expertise of our media agency partners to deliver planning, buying and implementation activities. Our consulting team works closely with our account groups to ensure an effective collaboration between agencies in order to achieve client business goals.

Information: Critical to the success of our marketing programs, we are connected to a breadth of information resources that bring knowledge and insights to all of our teams and businesses. We leverage traditional media research, account planning tools and syndicated information services from within RTCRM through our partners and the WPP network.
Thought Leaders

Gary Kagawa

Director, Media Strategy

Gary has had over 25 years of media experience from general advertising and branding to direct response, across a breadth of industries from technology, finance and pharmaceutical to automotive, media and consumer package goods.

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