Barry is insightful, curious and an avid listener. His natural talents are in writing and he instinctively rolls ideas up to create a logical big picture. He's become a marketing guru from his diverse experience across clients, business challenges and roles in creative, strategy and management. Most important, he's an active marketing practitioner who dreads the thought of just watching other people work.
With more than 30 years' experience in creative, strategy and executive leadership positions within both client and agency organizations, Barry Kessel is an acknowledged leader in the disciplines collectively known as relationship marketing.
In his present role, Barry is responsible for the performance, business strategy and growth of RTC Relationship Marketing. Of key importance is the continued expansion of the agency's capabilities, talent pool, footprint and client base. He also maintains working relationships with clients and staff alike, remaining fully engaged in all aspects of the agency's business.
Previously, Barry served as chief client development officer for Wunderman's global network and president of their New York office. He has more than 20 years' experience working with IBM, and ran IBM's global direct marketing account at Wunderman. He served as president of Chapman direct advertising in New York and was general manager of Stone & Adler in Toronto. He was also responsible for global marketing communications at Time, Inc., magazines.
Barry has worked with a wide range of client organizations in both a global and local capacity, including IBM, AT&T, Cingular, Samsung, Procter & Gamble, Kodak, Kraft/General Foods, Sears, the U.S. Postal Service, United Airlines, Citibank and Ford. He has extensive experience in the DTC world as well, having worked with clients such as Pfizer, Merck, AstraZeneca and Novartis.
An expert in implementing multi-channel marketing programs, Barry is a frequent speaker and writer in marketing circles and the recipient of multiple Effie Awards from the AMA and Echo Awards, as well as the Henry Hoke Award from the Direct Marketing Association for effective use of new marketing channels. Most recently he co-authored "Defining, Measuring and Managing Loyalty," which appears in a collection of thought leadership studies from MRI on "Delivering the Branded Customer Experience."
In his present role, Barry is responsible for the performance, business strategy and growth of RTC Relationship Marketing. Of key importance is the continued expansion of the agency's capabilities, talent pool, footprint and client base. He also maintains working relationships with clients and staff alike, remaining fully engaged in all aspects of the agency's business.
Previously, Barry served as chief client development officer for Wunderman's global network and president of their New York office. He has more than 20 years' experience working with IBM, and ran IBM's global direct marketing account at Wunderman. He served as president of Chapman direct advertising in New York and was general manager of Stone & Adler in Toronto. He was also responsible for global marketing communications at Time, Inc., magazines.
Barry has worked with a wide range of client organizations in both a global and local capacity, including IBM, AT&T, Cingular, Samsung, Procter & Gamble, Kodak, Kraft/General Foods, Sears, the U.S. Postal Service, United Airlines, Citibank and Ford. He has extensive experience in the DTC world as well, having worked with clients such as Pfizer, Merck, AstraZeneca and Novartis.
An expert in implementing multi-channel marketing programs, Barry is a frequent speaker and writer in marketing circles and the recipient of multiple Effie Awards from the AMA and Echo Awards, as well as the Henry Hoke Award from the Direct Marketing Association for effective use of new marketing channels. Most recently he co-authored "Defining, Measuring and Managing Loyalty," which appears in a collection of thought leadership studies from MRI on "Delivering the Branded Customer Experience."
- Music to Challenge Brain and Heart
Most anything by John Fahey, but especially God, Time and Causality and America. - People I'd Like to Have Dinner With
Bill Maher and Bill Murray. At the same time. - Breed of Dog
Without question, the Australian Shepherd -- intelligence that rivals primates and a great sense of humor. - Place
Aquinnah, on the remote end of Martha's Vineyard. Close enough to civilization but no cell phone coverage and amazing beaches and vistas. - Careers
Direct and relationship marketing -- where technology and data meet people and brands -- it's the perfect confluence of art, science and capitalism.
- The Economist
04 Jul 2008 - Taking prisoners
Where terrorists take most hostages
THE dramatic freeing of Ingrid Betancourt and 14 other hostages in Colombia this week is a high-profile blow to the FARC, the left-wing guerrilla group tricked into releasing her after over six years. But although the FARC still holds 700 prisoners, hostage-taking in Colombia has fallen off in recent years. Of the 5,075 people kidnapped in 2007, only 138 were taken in Colombia. Nearly 1,600 were captured in Iraq, which has seen the most hostage-taking in recent years because of an increase in terrorist militia groups. Infighting between Hamas and the Palestinian Authority contributed to a big rise in kidnapping in the Gaza Strip in particular.
...
- Hub Magazine
01 Jul 2008 - Citius Altius Fortius
Rick Burton promotes peace, love and the Olympic Games as marketer-in-chief of the U.S. Olympic Committee. An exclusive Q&A interview by Tim Manners. (pdf) or (text)
My Favorites
- Music to Challenge Brain and Heart
Most anything by John Fahey, but especially God, Time and Causality and America. - People I'd Like to Have Dinner With
Bill Maher and Bill Murray. At the same time. - Breed of Dog
Without question, the Australian Shepherd -- intelligence that rivals primates and a great sense of humor. - Place
Aquinnah, on the remote end of Martha's Vineyard. Close enough to civilization but no cell phone coverage and amazing beaches and vistas. - Careers
Direct and relationship marketing -- where technology and data meet people and brands -- it's the perfect confluence of art, science and capitalism.